The Expertologists Marketing is seeking a talented and motivated Social Media Specialist to join our dynamic team. The ideal candidate will be responsible for managing and executing social media strategies for a diverse range of clients. You will create engaging content, manage social media accounts, and oversee media buying and advertisement campaigns across multiple platforms.
Key Responsibilities:
Content Creation & Management:
- Develop, curate, and manage engaging content (text, image, video) tailored to each client’s brand.
- Schedule and publish posts on various social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, etc.).
- Monitor social media channels for trends and opportunities, and interact with users to foster community engagement.
Social Media Strategy:
- Collaborate with clients and internal teams to define and implement social media strategies.
- Analyze client’s business goals and develop social media plans that align with those objectives.
Media Buying & Advertisement:
- Plan, execute, and optimize paid social media advertising campaigns on platforms such as Facebook, Instagram, LinkedIn, Twitter, and Google Ads.
- Conduct audience research, set up targeting, and manage budgets to maximize ROI.
- Track, analyze, and report on campaign performance metrics to continuously refine strategies.
Analytics & Reporting:
- Monitor and report on social media performance using analytics tools.
- Provide insights and recommendations based on data to improve client strategies.
- Prepare detailed monthly reports for clients, showcasing results and strategic suggestions.
Client Management:
- Communicate regularly with clients to understand their needs and update them on campaign progress.
- Provide proactive recommendations to enhance their social media presence.
