We are seeking a highly skilled and results-driven Social Media Buyer to lead our advertising efforts across various social media platforms. The ideal candidate will be responsible for planning, executing, and optimizing paid social media campaigns to achieve our marketing objectives.
**Responsibilities:
- Develop and implement effective paid social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, etc., to achieve specific marketing goals.
- Conduct in-depth research, analysis, and targeting to identify and reach the target audience for each campaign.
- Manage and optimize social media advertising budgets to achieve maximum ROI and key performance indicators (KPIs).
- Create and design ad copy, visuals, and other content in collaboration with the creative team to ensure engaging and high-performing ads.
- Monitor campaign performance, analyze key metrics, and provide regular reports with actionable insights and recommendations.
- Stay updated with industry trends, new advertising features, and changes in social media algorithms to implement innovative strategies.
- Collaborate with internal teams, including marketing, creative, and analytics, to align social media campaigns with overall marketing objectives.
