Must to have
Note: please pay attention to the first one
- Well-organized talent: know how to manage responsibilities, how to set up daily activities and prioritize them across the day, committed and responsible person, dependant person
- Personal skills: Analytical thinking (always think in numbers), good communication and presentation
- Proven experience of (+3) Years of SEM ads - (+5) years of media buying (FB/IG, TikTok, Snap)
- Google ads (spent a minimum of 15K USD) + intermediate level of planning, executing, and optimization of SEM ads (i.e keywords planning, keywords research tools, SEO basics)
- E-commerce experience with branded products (non-dropshipping)
- GTM, G4, GMC, GSC, attribution models, and non-Google tools (i.e Clarity for heat mapping)
- Funnels building (from A to Z) not ready to use ones, tracking experiences are a must
- Shopify basics: optimize product pages, optimize user experience
Nice to have
- Gulf experience is an advance
- SEO basics and search console
- Landing page building and optimizations
- CRO: starting from optimizing conversion rate to raising AOV and scaling sales