What we’re looking for
We are looking for experienced and analytically performance media specialist with a passion for getting into the numbers to identify how to turn visitors into customers, and gets a kick out of delivering great results. You’ll already be running brand, social, video and performance display / PPC campaigns and have a robust understanding of how people’s online behaviors and triggers. We’re looking for someone who wants to help us change consumer behavior in the digital economy.
You appreciate the role of both digital and traditional media, and know how to manage campaigns across both. Your proven ability to deliver quality work, quickly, will see you succeed in our fast-paced and lean business environment.
You will be
● A member of the local marketing team, providing advice on media performance.
● As the performance media specialist, you’ll own the budget, investment strategies and outcomes.
● Interested in how your work contributes to our lead generation activities and supports our sales and services team to bring on and retain new customers.
● Working with the site team to develop new ways to better land people on site to maximize conversion, across all your inbound channels of responsibility.
● Responsible for ensuring business leadership know where our investment is driving results and where you’re making changes to improve outcomes.
Every day you’re
● Managing campaign performance, optimizing key terms and buying / bidding strategies to improve our conversion ratios.
● Getting stuck in Google Analytics and internal data to learn more about how your work influences traffic to, and through, the site.
● Using search, performance, and business data to inform your decision-making processes.
● Testing out different buying and bid strategies to maintain growth, while actively working to keep our investment costs optimized.
● Briefing and managing development of new advertising creative for use in non-search environments.
● Continually testing new ad copy / digital creative and providing recommendations to the site management team for trial on site.
● Listening to customer calls to understand where content can be created to meet customers’ needs for simple and clear information about insurance, claims, and more.
● Hands-on experience in setting up, running and optimizing paid search campaigns using Google Ads and bid-automation tool (i.e. SA 360, Kenshoo, Marin); a Google Ads Professional Certified and Search Ads 360 Certified (a bonus)
● Ensure campaigns are optimized regularly and deliver campaign performance based on KPIs set. Knowledge of ad trafficking, tracking, analysis and reporting.
● Can demonstrate how to drive new customer acquisition and brand communications.
● E-commerce background is a must
● Experience in Display Programmatic and Social Media Advertising.
● Working knowledge of Google’s full stack including Analytics, Google Marketing Platform (Double Click).
● High level of experience managing digital media investment.
● Comfortable working on big dataset through Excel or SQL (not a must) in the process of analyzing campaign results.
● Have a measure of tertiary education and 3-5 years’ experience in media or performance marketing agency, or within a digitally-led B2C business “GCC is preferred”.
● Independent, proactive and organized with excellent time management skills.
