Program in HTML, CSS and JavaScript to ensure the site is accessible and easy to follow and for increased interaction with visitors - this may involve working on video and PDFs
Run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising
Write original content for web pages - tailored for the target audience
Make technical recommendations to developers
Constantly check search terms, rankings and analytics to monitor the performance of client websites and make recommendations for improvement
Engage with other businesses (affiliates) over link-building opportunities, to bring in paid commission for driving customers to their websites
Employ user experience (UX) and conversion rate optimization methods to turn visitors into more active users and to help improve website performance
Drive targeted and loyal traffic to a website by community building
Use social media to distribute content and encourage more external sites to link to your content giving you more authority
Develop and integrate content marketing strategies
Monitor the algorithms set by the search engines to keep up to date with changes.
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
متطلبات الوظيفة
Knowledge and understanding of SEO, especially as it relates to link building
Advanced knowledge of link building tactics and strategies for optimized link acquisition
Proven capability in content production, copy editing, and content optimization for backlink campaigns
Highly skilled in the following: backlink audit, backlink profile analysis, competitor analysis, KW analysis, blog distribution, and content syndication
Ability to handle multiple tasks simultaneously, while meeting deadlines and demonstrating extreme attention to detail
Energetic and results-driven, a natural collaborator
Izam is a digital agency developing cloud SaaS innovative solutions for SMEs. Our mission is to develop an ecosystem of industry custom solutions and make it universally accessible for all business owners and entrepreneurs.
For more than a decade, Izam
