وظيفة Marketing

1.  Responsibility for communication / PR results

·        Ensure maximum exposure of the ifm brand, products, applications and solutions within the technical publishing arena, both online and offline.

·        Keep always in mind the sales goals of the group, and ensure activities support this.

·        Feel and be responsible for the level of coverage (column inches) achieved both good and bad.

·        Responsibility for ascertaining the amount of coverage (press cutting)

·        Coordination of all written articles, responsibility for tone of voice used by any ifm employee / contractor

·        Responsible for photography production where necessary

·        Provide continuous feedback on results / activities

·        Responsible for budget control and optimizing coverage / spend

·        Raising paperwork, orders & coding invoices

·        Sourcing feature lists from journals

·        Sourcing potential new journals / websites

·        Sending PR info to all relevant contacts on mailing list

·        Update PR list (by category)

·        Responses – Add accounts, contacts, print & send information

·        Monitoring of responses & magazines

·        Take all necessary steps (within professional and ethical limits) to ensure ifm is successful.

·        Obtain and maintain a deep and purposeful knowledge of the MEA technical press

2.  Responsibility for Social Media activities / results

·        Create a plan for successful social media engagement

·        Ensure all suitable information is disseminated across all relevant social media platforms

·        Research the use of different and new social media channels

·        Ensure all social media activity is beneficial to the companies goals

·        Ensure timely deployment of articles for events / activities

·        Responsible for growing ifm’s social media follower base

·        Responsible for ensuring messages are optimized for audience

·        Responsible for dealing with social ‘chatter’

3.  General marketing Activities

·        Assist in any other activities undertaken within the marketing department, this includes but is not restricted to;

·        Advertising - both online and in print

·        Events - organization, planning and fulfillment

·        Printed documents (Catalogues, brochures, flyers, etc) development organization and use

·        Mailings, production and deployment

·        Corporate give aways, design, purchase and use

·        Video production

·        SEM, for example Google adwords

·        Gifts & Giveaways – Ordering, unpacking & dispatch

·        Printing for ifm staff (including large qty from tech info etc, problem solvers, water project books & industry folders).

·        New Account Letters

·        Business Cards

·        Purchasing and distribution of sales tools

·        Coding Invoices & raising purchase orders

·        Assisting with on hold messages

·        Amendment & Printing of posters & certificates

·        Budgetary monitoring and reporting

·        Coordination of newsletter including responses and literature requests

·        Coordination of direct mail including responses and literature requests

·        Assisting in exhibition coordination.

·        Assisting in any other marketing activities.